Computer Technology Opens a World of Work to Disabled People
David Joachim, New York Times
The development of information technology over the last twenty years has increased globalization making the world smaller and more connected. During this time, outsourcing has become a common method for companies to cut cost using the benefits of technology and the Internet. Many Americans believe that outsourcing and innovative technology has been the reasons for the loss of jobs in America as companies move over seas for cheaper capital and labor. However, the development of new technology has created work opportunity for many disabled people, which have difficulty finding work due to the constraints of their medical conditions.
The evolution of computers, telecommunications, and cheap access to these at home has allowed for disabled people to find a new means of income. The combination of these developments “lets a blind person use a keyboard instead of a mouse to navigate a program, and voice synthesizers that turn text into speech. There are also alternatives to the mouse for people with limited use of their arms.” In one example, Steven Stingley, a quadriplegic as a result of a car accidents twenty years ago is able to field phone calls for Office Depot from his home in Centerville, Utah. Stingley, who works about 20-24 hours a week, said the new technology has allowed him to find consistent employment and income. Another interesting fact is that at home answering agents generally make as much or more than their counterparts in large companies. They are paid anywhere from $10-$20 dollars an hour depending on benefits and commission. This is in large part due to the reduced cost of capital. Companies that outsource their answering service to home agents do need have sunk costs for rent space and utilities expenses. The home agent pays those expenses, which is the price they pay for working at home. Another interesting fact is that the I.R.S. is one of the largest employers of disabled home agents. They currently have over 350 employed disabled home agents in 42 different states that handle customer service calls.
The development of information technology for disabled people is remarkable. Not only has it allowed many disabled people to find a steady means of work and income, but also allows companies to cut costs giving them incentive to higher more disabled workers. These benefits not only help disabled people and companies, but also the public as it allows disabled people to fend for themselves and not depend on government aid. The use of this technology also raises another question about the future of business. The developments of information technology allows for disabled workers to compete for job opportunities by working at home. Could this technology allow disabled workers to become major role players in large companies? As information technology becomes cheaper, faster, and more reliable it is not impossible for one day to have disabled workers to be high-level employees in large companies. The use of advance technology levels the playing field as competition for certain positions becomes more mental than physical as employees can work from home.
http://www.nytimes.com/2006/03/01/technology/01disable.html?scp=7&sq=computer%20technology&st=cse
Tuesday, October 28, 2008
Computer Technology Opens a World of Work to Disabled People Danny Granatell
Computer Technology Opens a World of Work to Disabled People
David Joachim, New York Times
The development of information technology over the last twenty years has increased globalization making the world smaller and more connected. During this time, outsourcing has become a common method for companies to cut cost using the benefits of technology and the Internet. Many Americans believe that outsourcing and innovative technology has been the reasons for the loss of jobs in America as companies move over seas for cheaper capital and labor. However, the development of new technology has created work opportunity for many disabled people, which have difficulty finding work due to the constraints of their medical conditions.
The evolution of computers, telecommunications, and cheap access to these at home has allowed for disabled people to find a new means of income. The combination of these developments “lets a blind person use a keyboard instead of a mouse to navigate a program, and voice synthesizers that turn text into speech. There are also alternatives to the mouse for people with limited use of their arms.” In one example, Steven Stingley, a quadriplegic as a result of a car accidents twenty years ago is able to field phone calls for Office Depot from his home in Centerville, Utah. Stingley, who works about 20-24 hours a week, said the new technology has allowed him to find consistent employment and income. Another interesting fact is that at home answering agents generally make as much or more than their counterparts in large companies. They are paid anywhere from $10-$20 dollars an hour depending on benefits and commission. This is in large part due to the reduced cost of capital. Companies that outsource their answering service to home agents do need have sunk costs for rent space and utilities expenses. The home agent pays those expenses, which is the price they pay for working at home. Another interesting fact is that the I.R.S. is one of the largest employers of disabled home agents. They currently have over 350 employed disabled home agents in 42 different states that handle customer service calls.
The development of information technology for disabled people is remarkable. Not only has it allowed many disabled people to find a steady means of work and income, but also allows companies to cut costs giving them incentive to higher more disabled workers. These benefits not only help disabled people and companies, but also the public as it allows disabled people to fend for themselves and not depend on government aid. The use of this technology also raises another question about the future of business. The developments of information technology allows for disabled workers to compete for job opportunities by working at home. Could this technology allow disabled workers to become major role players in large companies? As information technology becomes cheaper, faster, and more reliable it is not impossible for one day to have disabled workers to be high-level employees in large companies. The use of advance technology levels the playing field as competition for certain positions becomes more mental than physical as employees can work from home.
http://www.nytimes.com/2006/03/01/technology/01disable.html?scp=7&sq=computer%20technology&st=cse
David Joachim, New York Times
The development of information technology over the last twenty years has increased globalization making the world smaller and more connected. During this time, outsourcing has become a common method for companies to cut cost using the benefits of technology and the Internet. Many Americans believe that outsourcing and innovative technology has been the reasons for the loss of jobs in America as companies move over seas for cheaper capital and labor. However, the development of new technology has created work opportunity for many disabled people, which have difficulty finding work due to the constraints of their medical conditions.
The evolution of computers, telecommunications, and cheap access to these at home has allowed for disabled people to find a new means of income. The combination of these developments “lets a blind person use a keyboard instead of a mouse to navigate a program, and voice synthesizers that turn text into speech. There are also alternatives to the mouse for people with limited use of their arms.” In one example, Steven Stingley, a quadriplegic as a result of a car accidents twenty years ago is able to field phone calls for Office Depot from his home in Centerville, Utah. Stingley, who works about 20-24 hours a week, said the new technology has allowed him to find consistent employment and income. Another interesting fact is that at home answering agents generally make as much or more than their counterparts in large companies. They are paid anywhere from $10-$20 dollars an hour depending on benefits and commission. This is in large part due to the reduced cost of capital. Companies that outsource their answering service to home agents do need have sunk costs for rent space and utilities expenses. The home agent pays those expenses, which is the price they pay for working at home. Another interesting fact is that the I.R.S. is one of the largest employers of disabled home agents. They currently have over 350 employed disabled home agents in 42 different states that handle customer service calls.
The development of information technology for disabled people is remarkable. Not only has it allowed many disabled people to find a steady means of work and income, but also allows companies to cut costs giving them incentive to higher more disabled workers. These benefits not only help disabled people and companies, but also the public as it allows disabled people to fend for themselves and not depend on government aid. The use of this technology also raises another question about the future of business. The developments of information technology allows for disabled workers to compete for job opportunities by working at home. Could this technology allow disabled workers to become major role players in large companies? As information technology becomes cheaper, faster, and more reliable it is not impossible for one day to have disabled workers to be high-level employees in large companies. The use of advance technology levels the playing field as competition for certain positions becomes more mental than physical as employees can work from home.
http://www.nytimes.com/2006/03/01/technology/01disable.html?scp=7&sq=computer%20technology&st=cse
Computer Makers See Profits in Retooling Clients’ Data Centers
It appears that even some of the biggest tech companies have decided to “go green.” Many companies, such as Hewlett-Packard Co. and International Business Machines Corp (IBM) have made it essential, especially during our current financial crisis, to create new energy-friendly hardware. High electricity cost of firms over the years has resulted in a demand for new computer servers to cut back on the use of power. Recently, IBM has surprised the business world by designing a new “Green Data-Center Services” business. This newly developed business redesigns its client’s data servers allowing it to run efficiently, while using less energy. In the fourth quarter of 2007, IBM signed $300 million in orders for this new business. Samuel Palmisano, IBM Chief Executive, believes within the next five years the worlds biggest companies will modify their data centers to deal with these rising costs. Hewlett-Packard Co. has also been making moves as it bought out EPY Mission Critical Facilities Inc. This is an engineering company whose main focus now is designing this new energy-friendly hardware. Companies have also found that consolidating their hundreds of smaller data centers into fewer larger data centers is more energy efficient. Citigroup Inc. has gone from 52 smaller data centers to 14 major data centers.
Well, I guess I could say that I am astounded to see that finally these tech companies have made an effort, and are finally finding ways to cut back on business expenses and save energy. Over the years, there has been a big demand from many customers for these energy-efficient designs. Knowing that these companies are finally reacting and are willing to cooperate with their customers keeps my mind complacent. The last thing Wall Street needs is an electrical bill of $12 billion, which is expected in 2010. Why spend all of this money when it could easily be avoided. This new energy-friendly hardware actually cuts back on the air conditioning coolant levels, which eliminates unneeded equipment. The software can now run by a single computer at full capacity as oppose to multiple computers at full capacity. This new system will save up to millions of dollars a year. It’s good to see companies such as IBM, HP, Dell, and Citigroup going forth with this, because these are all established companies that have the trust of many people. Although, this all seems promising I still have my doubts. Is it safe to cut back on company’s data centers that hold millions or even billions of customer’s records? Is the speed and power of these devices sufficient enough to run these systems? Until, I personally see this go into effect I will still have my doubts. But what is actually more to ask, a new system that saves our world as well as money doesn’t get better than this. I like where technology is headed but time can only tell.
http://online.wsj.com/article/SB122090819257011743.html?mod=article&mg=com-wsj
Well, I guess I could say that I am astounded to see that finally these tech companies have made an effort, and are finally finding ways to cut back on business expenses and save energy. Over the years, there has been a big demand from many customers for these energy-efficient designs. Knowing that these companies are finally reacting and are willing to cooperate with their customers keeps my mind complacent. The last thing Wall Street needs is an electrical bill of $12 billion, which is expected in 2010. Why spend all of this money when it could easily be avoided. This new energy-friendly hardware actually cuts back on the air conditioning coolant levels, which eliminates unneeded equipment. The software can now run by a single computer at full capacity as oppose to multiple computers at full capacity. This new system will save up to millions of dollars a year. It’s good to see companies such as IBM, HP, Dell, and Citigroup going forth with this, because these are all established companies that have the trust of many people. Although, this all seems promising I still have my doubts. Is it safe to cut back on company’s data centers that hold millions or even billions of customer’s records? Is the speed and power of these devices sufficient enough to run these systems? Until, I personally see this go into effect I will still have my doubts. But what is actually more to ask, a new system that saves our world as well as money doesn’t get better than this. I like where technology is headed but time can only tell.
http://online.wsj.com/article/SB122090819257011743.html?mod=article&mg=com-wsj
Blogger
Blog #1: To Watch the Watchers
A recent article from Newsweek titled, “To Watch the Watchers,” is a great example of how information technology impacts society. The article talks about hackers’ newfound ability to use camera-surveillance for their own purposes. This has been reported all throughout the world, but especially in
Make Way for the New "Laptop"
As convenient and highly used as laptops are today, it seems as though it is only a matter of time before they are obsolete. What I am referring to are the rapid advances in the technology and programming of smart phones. In the past year smart phones have updated to be able to complete just about every task your normal computer can perform-except with higher convenience and more time efficiency. Anything from checking inventories on a plane or watching TV shows and movies can be done on smart phones, which are lighter and pocket-sized as opposed to a large, heavier laptop that requires a shoulder bag.
It seems as though their as been somewhat of a technology "evolution," with smart phones taking on duties of a laptop while laptops are becoming more and more like desktops. It is very common for a business traveler to take both on a trip, but instead of carrying the laptop around it stays in its bag until the hotel, and then remains there throughout the trip. The smart phone is not only more convenient when on a business trip, but you may argue it is even faster. With newly advanced 3G networks such as those on Apple's iPhone and no time needed to boot up a laptop or shut it down, it is apparent that the smart phone is the smart choice. Albeit, there are still some technological advances needed with smart phones to completely phase out laptops. These being larger screens and easier access keyboards. Without these, one still needs a laptop in many situations which explains why in a survey done by In-stat on 1402 tech users, only 3% state that the smart phone is their exclusive computer source.
The information technology used in smart phones has forced business owners to make it their sole tool for employees, an example being Verizon technicians. They used to carry around an 8 pound Toughbook when climbing up poles and buildings to test phone lines, but now only need a pocket-size phone to perform all the tests needed which makes life a whole lot easier. On top of making life easier, costs for a Blackberry are slim compared to those of a laptop. It is only about a third of the cost to purchase a new Blackberry with first-year service and about a twelfth of the cost to replace a Blackberry than to replace a laptop.
The line between smart phones and laptops is quickly disappearing, especially as the screens of smart phones seem to be continually getting larger. And as the screens of smart phones are getting larger, all laptops seem to be getting smaller and smaller. Soon I believe we will find a happy medium that will use a combination of information technology and trial and error to create the perfect phone...or should I say computer?
Going 'Incognito'
Google has launched their new web browser, Chrome, and it comes along with a new helpful feature that will erase any traces of where you have been on the web. It is called “Incognito” mode in Google’s Chrome, and it wipes away everything that you have visited on the web. It not only erases it from your browser, but it erases it from your hard drive. Along with erasing any sites that you have previously been on, you are able to turn off the autocomplete feature, which fills in text boxes with previously written data. Although many people see this ‘Incognito’ move as a move to be made when you visit sites that may not be generally accepted, or may not be suitable for a work or classroom setting, Google describes that one of the main functions of ‘Incognito’ is for planning “surprises like gifts or birthdays.”
Whatever Google’s main plan for ‘Incognito’ originally was, whether for hiding surprises, or for covering up your footprints to any undesired website, it has proved to come with one feature that you either love or hate, depending whether you are a consumer or an advertiser. In this ever growing technological world, advertisers are using the sites in which you have recently visited in order to figure out what pop ups to have for you. If you have recently visited ESPN.com, these advertisers would maybe choose to advertised sporting equipment. Using Google’s Chrome this is no longer a problem. There is a setting, which allows you to shield yourself from the behavioral data-gathering by advertisers.
Although it seems like there is a way to block your every move while you creep along the internet, advertisers are still finding ways to track what you are doing. Although it may block you from advertisers, Google’s engineer says that Incognito was created to hide your browsing from your computer, not from the web. I feel like this new feature will not change much in the technology world, because very soon advertisers are going to come up with another way to track what you are doing on the internet. This feature will be able to hide whatever you are doing from anyone in your household, not from the entire internet. It is hard to imagine that no matter what programs you install, and whatever new features they may come with, someone will still be able to track exactly what you are doing at all times when you are surfing the web. It is a little scary to think that your every move is being watched, and can be traced back to the beginning of the internet.
http://www.newsweek.com/id/157293
Whatever Google’s main plan for ‘Incognito’ originally was, whether for hiding surprises, or for covering up your footprints to any undesired website, it has proved to come with one feature that you either love or hate, depending whether you are a consumer or an advertiser. In this ever growing technological world, advertisers are using the sites in which you have recently visited in order to figure out what pop ups to have for you. If you have recently visited ESPN.com, these advertisers would maybe choose to advertised sporting equipment. Using Google’s Chrome this is no longer a problem. There is a setting, which allows you to shield yourself from the behavioral data-gathering by advertisers.
Although it seems like there is a way to block your every move while you creep along the internet, advertisers are still finding ways to track what you are doing. Although it may block you from advertisers, Google’s engineer says that Incognito was created to hide your browsing from your computer, not from the web. I feel like this new feature will not change much in the technology world, because very soon advertisers are going to come up with another way to track what you are doing on the internet. This feature will be able to hide whatever you are doing from anyone in your household, not from the entire internet. It is hard to imagine that no matter what programs you install, and whatever new features they may come with, someone will still be able to track exactly what you are doing at all times when you are surfing the web. It is a little scary to think that your every move is being watched, and can be traced back to the beginning of the internet.
http://www.newsweek.com/id/157293
Cox Communications Link
This is the like to Cox Communications Article:
http://www.boston.com/business/technology/articles/2008/10/27/cox_communications_poised_to_launch_wireless_service/
http://www.boston.com/business/technology/articles/2008/10/27/cox_communications_poised_to_launch_wireless_service/
Cox Communications Poised to Launch Wireless Service
A recent article released in the New York Times reveals that the cable network Cox Communications plans to expand its networking capabilities to provide its own cellular services to customers. Cox Communications is currently the only company to make this move. The article states that this company will collaborate with Sprint to reach wireless customers that are not available in Cox Communications network range, which currently reaches 6 million customers in select cities across the United States. The first attempt that cable companies made to expand to create their own cellular networks was in the 1990’s. However, Cox Communications decided to focus on improving their connections with optical fiber and aborted their original plan to form its own cellular network until now. To read the full article, you can go to
As many companies failed to create cellular networks in the 1990’s, it is clearly a more plausible endeavor than ever before. An investment like this for a company that is not that well known may seem ambitions and risky, due to the amount of money necessary to put into the creation of a wireless network. However, the amount of fiber networking that Cox invested in will be a strong asset to this project because the fiber groundwork gives them the strongest base to work with, and the ability to hold off any competitors that will emerge; this is the company’s most valuable advantage at this point. The fiber connections are the basis of the network connection, and without a solid basis, other companies may not do as well.
If done correctly, this could be a major step for cable networks looking to gain the competitive advantage. Cox Communications, if successful, will benefit greatly from being the first company to achieve this dual networking. While this is something that has never been done before, Cox Communications is very intelligent to collaborate with Sprint. Sprint will give Cox a reputable image. In addition, current Sprint customers could turn to Cox for their cable needs, further expanding their customer base.
My only hesitation about this expansion, however, is the status of previously used cable networks. Cox Communications must create an extremely enticing and worthwhile contract for customers that would lead them to abandon their previous cell phone or cable companies. There must be some benefit for having dual wireless and cable connection, whether based on price, or guaranteed network service in a number of locations. Many homeowners have already established their wireless needs. Cox is not a nation-wide, well-known company; therefore, may have some trouble gaining customer support.
First-mover advantage is vital to the success of the company; however, once larger, more popular cable companies, like Cablevision begin to delve into this market, they may have a strong advantage because they already have such a vast customer base. I think that once Cox encounters some success in this area, the other cable companies will be more willing to follow in order to remain competitive.
As many companies failed to create cellular networks in the 1990’s, it is clearly a more plausible endeavor than ever before. An investment like this for a company that is not that well known may seem ambitions and risky, due to the amount of money necessary to put into the creation of a wireless network. However, the amount of fiber networking that Cox invested in will be a strong asset to this project because the fiber groundwork gives them the strongest base to work with, and the ability to hold off any competitors that will emerge; this is the company’s most valuable advantage at this point. The fiber connections are the basis of the network connection, and without a solid basis, other companies may not do as well.
If done correctly, this could be a major step for cable networks looking to gain the competitive advantage. Cox Communications, if successful, will benefit greatly from being the first company to achieve this dual networking. While this is something that has never been done before, Cox Communications is very intelligent to collaborate with Sprint. Sprint will give Cox a reputable image. In addition, current Sprint customers could turn to Cox for their cable needs, further expanding their customer base.
My only hesitation about this expansion, however, is the status of previously used cable networks. Cox Communications must create an extremely enticing and worthwhile contract for customers that would lead them to abandon their previous cell phone or cable companies. There must be some benefit for having dual wireless and cable connection, whether based on price, or guaranteed network service in a number of locations. Many homeowners have already established their wireless needs. Cox is not a nation-wide, well-known company; therefore, may have some trouble gaining customer support.
First-mover advantage is vital to the success of the company; however, once larger, more popular cable companies, like Cablevision begin to delve into this market, they may have a strong advantage because they already have such a vast customer base. I think that once Cox encounters some success in this area, the other cable companies will be more willing to follow in order to remain competitive.
Will your vote count?
How would you feel if after all of these presidential campaigns, your vote didn’t count? That’s exactly what happened to some voters in Ohio during this year’s primaries. The security on the system was appalling and ended up dropping votes as they were uploaded to the main server. Some IT professionals believe that the solution to the e-voting problem is open source eVACS or electronic voting and counting systems. This system is already in use in Australia, so I don’t know what we’re waiting for.
Our current system is closed source voting. This means that only a few individuals get the source code and e-voting technology is only developed by a few vendors like the controversial Premier Election Solutions. There is no reason why there should not be a competitive market for voting systems. Competition is the reason why our society is so advanced in the first place. As a result, why not apply it to something as important as voting? The blame for faulty machines mostly gets put on memory devices but “those of us in IT know that if all flash storage were this error-prone, digital cameras and iPods wouldn't exist” (Venezia 1).
The 2000 election showed us that punch cards and levers are outdated. A federal act was passed after the election to provide all counties with new electronic voting systems but it is not doing well. The Open Voting Consortium is pushing a new open source system that would use touch-screens to print out a physical copy. This copy is then scanned and placed in a ballot box. This prevents human counting errors and provides an effective method to double-check fraud.
Technology can only be great when we know how to use it. It should be there to assist us for daily use and annual election use. I feel that people are afraid the elections would be easily fixed with e-voting. It is definitely a lot easier to press a few buttons than dispose of physical paper ballots. On the other hand, computers should guard against fraud, not make it easier. It is incredible that these issues arise after every election and no one is outraged.
I found a comment under the article that I found worth mentioning. The concerned citizen says that the government intentionally is making faulty systems so they can keep fixing elections and make Americans feel like they “have somehow chosen all the horrors and injustices foisted upon them by the government.” Although the claim may be a bit radical, it raises some interesting points. It is odd that the government is so behind in the technology loop. This only furthers my intent of perfecting the voting system.
It is unacceptable for voting systems to fail. It makes a mockery of our country and compromises our right to a fair and balanced election. The only thing we should be worrying about on elections night is if our candidate won or not.
Source: Venezia, Paul. "Open Source: How e-voting should be done." InfoWorld. Oct 2008. Accessed: 27 Oct 2008. <http://www.infoworld.com/article/08/10/27/44FE-e-voting-security_5.html>
Our current system is closed source voting. This means that only a few individuals get the source code and e-voting technology is only developed by a few vendors like the controversial Premier Election Solutions. There is no reason why there should not be a competitive market for voting systems. Competition is the reason why our society is so advanced in the first place. As a result, why not apply it to something as important as voting? The blame for faulty machines mostly gets put on memory devices but “those of us in IT know that if all flash storage were this error-prone, digital cameras and iPods wouldn't exist” (Venezia 1).
The 2000 election showed us that punch cards and levers are outdated. A federal act was passed after the election to provide all counties with new electronic voting systems but it is not doing well. The Open Voting Consortium is pushing a new open source system that would use touch-screens to print out a physical copy. This copy is then scanned and placed in a ballot box. This prevents human counting errors and provides an effective method to double-check fraud.
Technology can only be great when we know how to use it. It should be there to assist us for daily use and annual election use. I feel that people are afraid the elections would be easily fixed with e-voting. It is definitely a lot easier to press a few buttons than dispose of physical paper ballots. On the other hand, computers should guard against fraud, not make it easier. It is incredible that these issues arise after every election and no one is outraged.
I found a comment under the article that I found worth mentioning. The concerned citizen says that the government intentionally is making faulty systems so they can keep fixing elections and make Americans feel like they “have somehow chosen all the horrors and injustices foisted upon them by the government.” Although the claim may be a bit radical, it raises some interesting points. It is odd that the government is so behind in the technology loop. This only furthers my intent of perfecting the voting system.
It is unacceptable for voting systems to fail. It makes a mockery of our country and compromises our right to a fair and balanced election. The only thing we should be worrying about on elections night is if our candidate won or not.
Source: Venezia, Paul. "Open Source: How e-voting should be done." InfoWorld. Oct 2008. Accessed: 27 Oct 2008. <http://www.infoworld.com/article/08/10/27/44FE-e-voting-security_5.html>
Microsoft Plans ‘Cloud’ Operating System
Microsoft said last Monday that late next year they would begin offering a new "cloud" operating system that would manage the relationship between software inside the computer and on the Web, since data and services are becoming more centralized. Microsoft is looking for a new operating system for the new computing world that isn't just for a desktop computer. A lot of devices now adays use programs that are on a remote server rather than on the device itself. The servers in the cloud deliver web services, which can be from customer relationships to a game online.
Microsofts last program Vista wasn't as hot as they thought it would be but the cloud server, called Azure, gives Microsoft an opening. Some people are very skeptical about the whole idea but nevertheless, Microsoft, which is based in Redmond, Wash., declared a third era of operating systems in the hope that it will be able to repeat the success it had with its DOS and Windows operating systems of the 1980s and 1990s.
Azure was designed during the last three years by Ray Ozzie, a software designer whose company, Groove Networks, was acquired by Microsoft in 2005. He believes that anyone that doesn't take advantage of this new operating system is really missing out. He was a customer just a few years back and has said, “Every time there is a major platform shift in our industry, it has turned into new opportunities for my apps and my business.” He knows this because working for his old company he didn't take advantage of Microsofts Office app that had a great advantage in the business world.
Microsoft would use Azure to harmonize traditional proprietary software with a new set of tools based on Internet standards that are widely used to generate the most popular Web services. Although Microsoft will not release a commercial version of Azure for a year or more, Mr. O’Kelly said that components of the system like Live Services were already being used by millions of PC users. This Tuesday it will be giving a demonstration of Windows 7 operating system in hopes of rejuvinating customer business. It will also show some of its online Office apps as well.
http://www.nytimes.com/2008/10/28/technology/28soft.html?ref=companies
Microsofts last program Vista wasn't as hot as they thought it would be but the cloud server, called Azure, gives Microsoft an opening. Some people are very skeptical about the whole idea but nevertheless, Microsoft, which is based in Redmond, Wash., declared a third era of operating systems in the hope that it will be able to repeat the success it had with its DOS and Windows operating systems of the 1980s and 1990s.
Azure was designed during the last three years by Ray Ozzie, a software designer whose company, Groove Networks, was acquired by Microsoft in 2005. He believes that anyone that doesn't take advantage of this new operating system is really missing out. He was a customer just a few years back and has said, “Every time there is a major platform shift in our industry, it has turned into new opportunities for my apps and my business.” He knows this because working for his old company he didn't take advantage of Microsofts Office app that had a great advantage in the business world.
Microsoft would use Azure to harmonize traditional proprietary software with a new set of tools based on Internet standards that are widely used to generate the most popular Web services. Although Microsoft will not release a commercial version of Azure for a year or more, Mr. O’Kelly said that components of the system like Live Services were already being used by millions of PC users. This Tuesday it will be giving a demonstration of Windows 7 operating system in hopes of rejuvinating customer business. It will also show some of its online Office apps as well.
http://www.nytimes.com/2008/10/28/technology/28soft.html?ref=companies
Virtual Address Book
Up until this point, it has always been very difficult to contact people whose cell phone numbers you do not know because there is no phonebook for that purpose. However, a new company, Telnic, looks to change that, according to an article in BusinessWeek entitled "How Telnic Will Revolutionize Dialing". This company created an online address book in which companies and individuals can provide their personal contact information, to whatever extent they wish to do so. The Internet Corporation for Assigned Names and Numbers (ICANN) has also approved a brand new domain (.tel), which is not tied to a specific website, just for this purpose.
This new technology is something that will help many people and companies. Though a regular phonebook may be useful in some situations, such as looking up a business phone number or someone's home phone umber, there are many times where you will not be able to locate the contact information you wish to find. Obviously, you have most of your friends' cell phone numbers, but what if you needed to contact someone in an emergency and you didn't have their cell phone number at hand. With this new technology it would become simple to look up a number on a computer or a cell phone. Also, being able to use electronic searches is much faster and simpler than looking something up in a book. It seems as if most things in written form are slowly changing over to a screen form, including newspapers, magazines, and books.
This is something that is just getting started, and in my opinion, will probably begin on more of a business level. I think it will take longer for individuals to integrate to this technology. Businesses will probably find it efficient to store their contact information here so that anyone can find ways to communicate with them quickly if needed. With face-to-face business encounters becoming more and more a thing of the past and today's advanced technology, companies want to be able to make contact with their consumers and other companies whenever they need to do so. However, I believe that it will take much longer for individuals to move to this new technology. Although most people would love the idea of having this virtual phonebook, I think they will be hesitant to put their own information out there for everyone to see. No matter how protected this may seem, people are always cautious when it comes to giving out personal information. Eventually, people probably will adjust to this advancement and begin using it to their advantage, but for now it seems the regular old phonebook will have to do. With most new technologies, people seem unsure at first until they know all the kinks have been worked out and I'm sure Tecnic's virtual phonebook will be no different. I think this could possibly move into the category of a very important technologic asset for people. Everyday new technologies and innovations are coming out that cause our world to continue to shrink and this is no exception.
Monday, October 27, 2008
Encryption Software: Is It Worth It?
Do you ever hesitate when making an online purchase because you do not feel comfortable giving out your personal information over the internet? Most people would answer “yes” to this question…and rightly so. When entering personal data online, you cannot be sure that your information is kept confidential. Because identity theft is a common and destructive crime, many states are enforcing new laws that require businesses to refurbish the way they protect consumer data, by installing encryption software on computers.
Unfortunately, due to the new privacy laws, companies will be required to spend up to a few hundred thousand dollars to purchase encryption software. Although it is costly, I believe that the software is entirely worth it, because it is preventing potentially larger costs. If a client’s personal information is lost or stolen from a company or personal computer, the company could easily be to blame, which would result in some sort of negligence law suit filed against the company or person responsible for the computer. These damages could be significantly greater than the amount of money spent to install protective software.
Before these new privacy laws came into play, there were notification laws that required businesses only to notify people if their personal information was lost or stolen. I do not find notification laws to be useful because they are only relevant after information is lost or stolen, when much of the damage could already be done. This claim is proven by a recent study at
This article can be found at: http://online.wsj.com/article/SB122411532152538495.html
IBM invests billions of dollars in information management
After guaranteeing a budget of at least one billion dollars on their information management technologies, IBM has succeeded in multiplying that nearly six times over. In an effort to enhance the company’s ability to analyze data and lessen the chance of risky decisions they have been able to create several new business opportunities. This investment seems to be the key for the company to be able to dig through the mounds of information they have amassed over time since reportedly nearly 75% of the worlds information comes from the reapplication of existing data.
IBM also announced an update on Monday about the development of the 2007 acquisition of Solid Information Technology. The acquirement of this company has permitted the development of an in-memory database that allows for IBM’s relational database to grow exponentially. This in turn permits them to accelerate the development some of their servers along with those of some of their competitors such as Oracle and Sybase. The update that is being used for solidDB Universal Cache is being seen as “an industry first” since its relational, in-memory database has increased the development of their performance ten times over. Some of the newly developed data that has come from the investment of billions of dollars has allowed International Business Machines to push for the next version of solidDB and further support for the Microsoft SQL Server which should become available in 2009.
This investment has also improved its InfoSphere software which allows for the server to assist customers in bringing a variety of information from several different systems into one easy to use console. This superior technology is aimed at small and medium sized businesses with a fair amount of information to handle.
As result of the failing economy, this many positive announcements for one company is unheard of, but this computer and information development company has several more. A number of updates have been made to their content management portfolio which will help several fields of interest. This technology could be used in order to analyze the performance of finance, pharmaceuticals, internal controls, sales and many others.
Furthermore, IBM’s investment and investigation of innovative technology has aided them in avoiding the financial turmoil many IT vendors are suffering through. Instead of reporting a loss or even just unsatisfactory earnings like most other companies, they have reported an increase in revenue by nearly 12% in software revenue. Their management revenue is doing an even better job at a reported 26% increase. Apparently since spending billions of dollars has helped them in the past, IBM is not planning on cutting back or slowing down at all. They intend on continuing the investments they have been making in order to support the growth of their company.
Ford's new automobile feature: too much parental control?
There is now a new, but positive, meaning to the phrase “back seat driver” thanks to Ford’s new automobile feature, MyKey. The MyKey system allows parents to program a car's keys to set a maximum speed of 80 mph, activate speed-alerts at 45, 55 and 65 mph, signal alerts to fasten seatbelts and limit the audio system's volume to a certain percent of its maximum. The idea is that parents will be able to rest a little easier once their teenagers begin driving. The feature will debut next summer when the 2010 Ford, Lincoln and Mercury lineups come out.
Since I received my license, I have witnessed numerous accidents caused by speeding. Speeding relates to anything from accelerating on the highway, to going 50 mph in a school zone. Drivers of all ages speed; the difference is that older drivers have more experience behind the wheel. I am in strong favor of the 80 mph limitation. No automobiles other than emergency vehicles and racecars should come close to or exceed 80-mph. In reality, the limitation would not affect 95% of someone’s daily driving. The speed alerts at 45, 55 and 65 mph are set for safety purposes only. Some people might argue that parents should trust their children more and not monitor them so closely. If my parents bought me a car, or let me drive their car, it is their right to set the rules and regulations on the car. I would rather be able to drive without a parent at a safe speed than have them drive with me everywhere.
All new drivers learn the importance of seatbelts. My driver’s ED teacher told us that seat belts could prevent 50% of the fatalities and serious injuries caused by car accidents. For that reason, I am also in favor of the seatbelt alert. Why would any driver of any age increase their chances of injuring themselves in a car accident? To buckle a seatbelt takes all of five seconds, and if for some reason the driver forgets, the annoying alert sound will quickly remind them.
I know when students read this they might think I am crazy, but I am also in favor of the audio system limitation. Anyone that currently drives now knows how easy it is to be caught up in a song while driving. I have seen people playing the air guitar and drums on their steering wheel at red lights or screaming lyrics out their window on the highway. Clearly, music can affect ones driving. A parent may also want to limit the volume for the car’s sake. If the driver exceeds the car’s stress limit, the speakers can blow out. This is just an extra cost for the owners of the car, who are most likely the parents.
The purpose of the MyKey is to keep drivers safe. Ford is not installing cameras for parents to watch their teens in the car or tracking devices so parents can know their every move. What new drivers have to realize is that if their parents bought them a 2010, brand new car, their parents can set the ground rules.
http://www.cnn.com/2008/TECH/biztech/10/06/ford.teen.drivers.ap/index.html
Since I received my license, I have witnessed numerous accidents caused by speeding. Speeding relates to anything from accelerating on the highway, to going 50 mph in a school zone. Drivers of all ages speed; the difference is that older drivers have more experience behind the wheel. I am in strong favor of the 80 mph limitation. No automobiles other than emergency vehicles and racecars should come close to or exceed 80-mph. In reality, the limitation would not affect 95% of someone’s daily driving. The speed alerts at 45, 55 and 65 mph are set for safety purposes only. Some people might argue that parents should trust their children more and not monitor them so closely. If my parents bought me a car, or let me drive their car, it is their right to set the rules and regulations on the car. I would rather be able to drive without a parent at a safe speed than have them drive with me everywhere.
All new drivers learn the importance of seatbelts. My driver’s ED teacher told us that seat belts could prevent 50% of the fatalities and serious injuries caused by car accidents. For that reason, I am also in favor of the seatbelt alert. Why would any driver of any age increase their chances of injuring themselves in a car accident? To buckle a seatbelt takes all of five seconds, and if for some reason the driver forgets, the annoying alert sound will quickly remind them.
I know when students read this they might think I am crazy, but I am also in favor of the audio system limitation. Anyone that currently drives now knows how easy it is to be caught up in a song while driving. I have seen people playing the air guitar and drums on their steering wheel at red lights or screaming lyrics out their window on the highway. Clearly, music can affect ones driving. A parent may also want to limit the volume for the car’s sake. If the driver exceeds the car’s stress limit, the speakers can blow out. This is just an extra cost for the owners of the car, who are most likely the parents.
The purpose of the MyKey is to keep drivers safe. Ford is not installing cameras for parents to watch their teens in the car or tracking devices so parents can know their every move. What new drivers have to realize is that if their parents bought them a 2010, brand new car, their parents can set the ground rules.
http://www.cnn.com/2008/TECH/biztech/10/06/ford.teen.drivers.ap/index.html
Second Life or Advertiser's Paradise?
As you talk about globalization today, what is it that you come to think of? Previously, trading goods with Japan and Russia is what came to my mind. However, information technology has transformed the word "globalization" into much, much more. Just ask Anshe Chung. Two years ago she had an idea. Today, she along with 17 others on board, have created a booming land development business. She, herself has a beautiful Chinese country house with polished wood flooring and beautiful landscape to boot. The catch is that it doesn't actually exist. Better yet it does exist, but merely as pixels in a virtual world better known as Second life. An article entitled “My Virtual Life” (BusinessWeek online, May 1, 2006) describes Chung’s company and Second life.
Chung's firm, Linden Lab, has two physical locations; a base in China and a secondary location in San Francisco. However, its real location is one that cannot be pointed to on a map. This is the “fake” world that consumers spend hundreds of thousands of dollars to build virtual houses, land, and synthetic currency in exchange for real U.S. currency…around $250,000 to be exact. You may ask yourself, what is the point of all this? It is a form of entertainment, and even more. As of 2003, Linden Lab made anything you build online, legally yours in real life. That’s right; you actually have property rights to your Second life estates.
If you think about it, this define globalization to a T. The firm, which is based in China, is where the U.S. dollars eventually end up. Moreover, these dollars are coming out of U.S. citizens' pockets. In turn, this creates a huge opportunity for U.S. firms. What firms exactly? How about Marketing and Advertising firms. Just as Myspace and Facebook so quickly became infested with advertisers, it can be safely assumed that Second life advertising space will soon be highly sought after.
Did you know that every time you make a click on Google, the company records your "click." This little piece of information helps them know what you like to look at and what information you view the most. This can also apply in the Second life environment, only on a much higher level. This is because Second life allows you to do whatever it is that you want. Whether it be a house that you build in “Linden land” or how much money you physically spend, marketing research firms can pay to have access to this information and relate it to real life decisions.
Advertisers also have a huge opportunity. Based on the article, one man actually paid $100,000 dollars in real U.S. currency to have his own space station. He looked at it as an investment. Picture a space museum or even NASA having an advertisement in that Second life space station. Talk about advertising to a target market.
Second life technology has opened up many more doors than just that of entertainment. There are vast opportunities for other companies in many industries to utilize this technology for increasing profitability. So if you automatically assume that Second life is for the birds, think again.
Chung's firm, Linden Lab, has two physical locations; a base in China and a secondary location in San Francisco. However, its real location is one that cannot be pointed to on a map. This is the “fake” world that consumers spend hundreds of thousands of dollars to build virtual houses, land, and synthetic currency in exchange for real U.S. currency…around $250,000 to be exact. You may ask yourself, what is the point of all this? It is a form of entertainment, and even more. As of 2003, Linden Lab made anything you build online, legally yours in real life. That’s right; you actually have property rights to your Second life estates.
If you think about it, this define globalization to a T. The firm, which is based in China, is where the U.S. dollars eventually end up. Moreover, these dollars are coming out of U.S. citizens' pockets. In turn, this creates a huge opportunity for U.S. firms. What firms exactly? How about Marketing and Advertising firms. Just as Myspace and Facebook so quickly became infested with advertisers, it can be safely assumed that Second life advertising space will soon be highly sought after.
Did you know that every time you make a click on Google, the company records your "click." This little piece of information helps them know what you like to look at and what information you view the most. This can also apply in the Second life environment, only on a much higher level. This is because Second life allows you to do whatever it is that you want. Whether it be a house that you build in “Linden land” or how much money you physically spend, marketing research firms can pay to have access to this information and relate it to real life decisions.
Advertisers also have a huge opportunity. Based on the article, one man actually paid $100,000 dollars in real U.S. currency to have his own space station. He looked at it as an investment. Picture a space museum or even NASA having an advertisement in that Second life space station. Talk about advertising to a target market.
Second life technology has opened up many more doors than just that of entertainment. There are vast opportunities for other companies in many industries to utilize this technology for increasing profitability. So if you automatically assume that Second life is for the birds, think again.
Would you take advice from a robot?
The article that I found for my IT blog is entitled “NASA Building Robot Psychiatrist for Depressed Astronauts” and is located on the foxnews.com website. This article is about how currently NASA is working on a technological program to help depressed astronauts while out on space missions. Not only does being in space affect a person’s natural sleep and eating cycles, it takes them away from their families for long periods of time and surrounds them by the same few people every day. These changes often make astronauts depressed and moody while they are out on their missions. Often times the depression makes crewmembers distraught, or it can even cause arguments between people on the shuttles. NASA knows that this has been a problem on numerous occasions, so they decided to make an electronic therapist who helps the astronauts identify the reasons for their depression and how they can help themselves. The way they do this is by using a recorded video therapist who talks about problems that are specific to these space missions.
So how does this relate to IT? NASA is using an information system to try to psychologically help their astronauts and by doing so, making their own missions more successful. Though NASA is very optimistic, I have mixed opinions about this program. I think that it is a nice thought to try to help these astronauts when it is simple to identify their problems. Also, it makes sense that they would feel this way, so to make them feel less alone through the process, I think it is nice to help them out through their missions. I would never have thought that there would be emotional issues on a space mission, but now that the problems have been identified, I understand how astronauts would have trouble on these missions. The makers of this program also think that not only can their program help astronauts in space, but that it may also help earthly people who may not have the money for a therapist or who refuse to see someone because of pride issues.
The things that I do not agree with about this program are the fact that personal contact is taken away from the experience and the fact that there is no way that these pre-recorded psychiatrists can have all of the appropriate responses to each individual’s problems. Without the personal contact of a therapist, how can someone get much relief from their depression? Talking to a robotic imitation of a person would not make me feel any less depressed. It might actually make me feel more depressed because then I would feel even more isolated if the only thing I could relate to was a computer screen. Also, you can only prerecord so many answers to so many questions. Every individual will have their own specific and special problems, so the answers provided may not always help them. Lastly, in extreme cases, computers cannot prescribe anti-depression medications. I think that there are a lot of things to think about when it comes to this new program. Will this make an astronaut feel more comfortable? Or will it only make them feel more isolated?
So how does this relate to IT? NASA is using an information system to try to psychologically help their astronauts and by doing so, making their own missions more successful. Though NASA is very optimistic, I have mixed opinions about this program. I think that it is a nice thought to try to help these astronauts when it is simple to identify their problems. Also, it makes sense that they would feel this way, so to make them feel less alone through the process, I think it is nice to help them out through their missions. I would never have thought that there would be emotional issues on a space mission, but now that the problems have been identified, I understand how astronauts would have trouble on these missions. The makers of this program also think that not only can their program help astronauts in space, but that it may also help earthly people who may not have the money for a therapist or who refuse to see someone because of pride issues.
The things that I do not agree with about this program are the fact that personal contact is taken away from the experience and the fact that there is no way that these pre-recorded psychiatrists can have all of the appropriate responses to each individual’s problems. Without the personal contact of a therapist, how can someone get much relief from their depression? Talking to a robotic imitation of a person would not make me feel any less depressed. It might actually make me feel more depressed because then I would feel even more isolated if the only thing I could relate to was a computer screen. Also, you can only prerecord so many answers to so many questions. Every individual will have their own specific and special problems, so the answers provided may not always help them. Lastly, in extreme cases, computers cannot prescribe anti-depression medications. I think that there are a lot of things to think about when it comes to this new program. Will this make an astronaut feel more comfortable? Or will it only make them feel more isolated?
this article was found at the following website:
http://www.foxnews.com/story/0,2933,444249,00.html?sPage=fnc/health/mentalhealth
IP Addresses to run out?
The article I chose to write about this week is about the attention that is being brought to the scarcity of IP addresses and the solution, which is the IPv6. IP addresses right now are given out on the IPv4 system, which only has a maximum of 4.6 billion combinations. With the evolution and massive spread of technology, China has now become the world's largest Internet user market. The prediction from the Internet Assigned Numbers Authority is that by 2010 we will run out of IP addresses. A lot of companies are in "denial" about this change because they use NAT, which remaps a given address space into another, and it would be too much work to switch over to the new IPv6.
The new IPv6 system will allow for billions more of addresses to be given out to users of the Internet. The new IPv6 system also has many other advantages over the current IPv4. The IPv6 allows for other devices to access the internet, including an internet-based remote control for security cameras and allowing a user to access home appliances from a computer. The new IPv6 is inevitable and companies are going to realize that suddenly within the enxt three years. The biggest barrier behind the immediate implementation of the IPv6 is the NAT system, although the only flaw with NAT is that you cannot connect servers through it. With the increasing amount of technology beind spread through the world and the population growth I would not be surprised if a couple billion more addresses will be enough in 10 years.
Article: http://www.infoworld.com/article/08/04/16/IPv6-execs-say-sound-the-alarm_1.html
The new IPv6 system will allow for billions more of addresses to be given out to users of the Internet. The new IPv6 system also has many other advantages over the current IPv4. The IPv6 allows for other devices to access the internet, including an internet-based remote control for security cameras and allowing a user to access home appliances from a computer. The new IPv6 is inevitable and companies are going to realize that suddenly within the enxt three years. The biggest barrier behind the immediate implementation of the IPv6 is the NAT system, although the only flaw with NAT is that you cannot connect servers through it. With the increasing amount of technology beind spread through the world and the population growth I would not be surprised if a couple billion more addresses will be enough in 10 years.
Article: http://www.infoworld.com/article/08/04/16/IPv6-execs-say-sound-the-alarm_1.html
Virtual Crimes, Real Penalties
Last Thursday a woman in
Microsoft Anti-Piracy Methods Agitate Consumers in China
The article, “Microsoft Tactic Raises Hackles in China,” that I found in the Wall Street Journal concerns Microsoft’s use of IT to combat the rampant spread of pirated software on a global scale. The “world-wide antipiracy initiative,” as it is known at the company, is aimed at individuals spanning the globe who are currently running the Windows XP software system on their personal computers. The people at Microsoft have sent out millions of software updates over the internet that actually turn the users screen and then background black if they are running pirated software on their system. Although the background blackout can be fixed once the user changes their wallpaper, the users information is stored in Microsoft’s company database, which means that the user in question receives further blackouts and notifications every 60 minutes.
After reading the effects of Microsoft’s new software initiative I felt that their use of the blackout program seemed a bit extreme, considering they essentially tricked consumers into opening viruses onto their computers. I would have assumed that Microsoft would send out friendly reminders, or newsletters warning their users about pirated software programs. Surely I believed that users across the world would find their antipiracy efforts somewhat over-aggressive, but interestingly enough China has been the only country to report major complaints.
Upon further reading about China’s computer and software demographics, the reason for this outcry became more apparent to me. Although I can agree with the anger felt by many Chinese consumers who were tricked into buying the illegitimate Window’s programs, there is an entirely different network that surely justifies Microsoft’s swift tactics. Reading about the computer markets that constitute China’s technological world allowed me to see why it was necessary to use a blackout update program. It is unjust that consumers knowingly buy and install pirated software for just under $2 maximum, and that sellers can easily pre-install pirated software so that they are able to sell their computers for less.
Although it will probably be hard to accomplish, I think that Microsoft should offer rebates for consumers who were scammed into uploading illegal programs, or purchasing computers with pre-installed, pirated software. I’m sure that many of these Windows XP users who were unaware that they were using pirated software were startled when their screens simply turned black. I have often heard of software companies doing everything in their power to develop programs that block and eliminate computer viruses. So it will be important to control consumers’ reactions to having a virus set on their computer by a software company that they believed they could trust, whether the purpose is justifiable or not. It will be important to regain the trust of these customers because China is one of the most important technological countries in the world. As most of the world’s companies are experiencing an economic downturn in concerns to their budgets, China is an industry that is constantly growing and expanding. In accordance with this idea, is that Microsoft reported a 56% increase in revenue in China, which is a huge increase over the 18% growth for the rest of the globe. In this sense, I believe that maintaining a strong relationship with customers in China will play an integral part to Microsoft’s ability to increase revenue and expand most aspects of their company.
Article: http://online.wsj.com/article/SB122470069570359159.html
After reading the effects of Microsoft’s new software initiative I felt that their use of the blackout program seemed a bit extreme, considering they essentially tricked consumers into opening viruses onto their computers. I would have assumed that Microsoft would send out friendly reminders, or newsletters warning their users about pirated software programs. Surely I believed that users across the world would find their antipiracy efforts somewhat over-aggressive, but interestingly enough China has been the only country to report major complaints.
Upon further reading about China’s computer and software demographics, the reason for this outcry became more apparent to me. Although I can agree with the anger felt by many Chinese consumers who were tricked into buying the illegitimate Window’s programs, there is an entirely different network that surely justifies Microsoft’s swift tactics. Reading about the computer markets that constitute China’s technological world allowed me to see why it was necessary to use a blackout update program. It is unjust that consumers knowingly buy and install pirated software for just under $2 maximum, and that sellers can easily pre-install pirated software so that they are able to sell their computers for less.
Although it will probably be hard to accomplish, I think that Microsoft should offer rebates for consumers who were scammed into uploading illegal programs, or purchasing computers with pre-installed, pirated software. I’m sure that many of these Windows XP users who were unaware that they were using pirated software were startled when their screens simply turned black. I have often heard of software companies doing everything in their power to develop programs that block and eliminate computer viruses. So it will be important to control consumers’ reactions to having a virus set on their computer by a software company that they believed they could trust, whether the purpose is justifiable or not. It will be important to regain the trust of these customers because China is one of the most important technological countries in the world. As most of the world’s companies are experiencing an economic downturn in concerns to their budgets, China is an industry that is constantly growing and expanding. In accordance with this idea, is that Microsoft reported a 56% increase in revenue in China, which is a huge increase over the 18% growth for the rest of the globe. In this sense, I believe that maintaining a strong relationship with customers in China will play an integral part to Microsoft’s ability to increase revenue and expand most aspects of their company.
Article: http://online.wsj.com/article/SB122470069570359159.html
New Data Privacy Laws Ensure Protection
The internet is world that is foreign to many people and for those who are not fully educated or careful will learn that it can be a detrimental place. Each day thousands of people exchange and transfer personal information without hesitation. Sometimes this information is not fully protected and gets into the hands of the wrong people. The article I read explores a new, stricter law that is ensuring protection and forcing companies to reinvent their protection methods. Specifics of the law may vary from state to state but the main point is to better protect customer data by encrypting sensitive information.
I think this is serious issue for a few reasons. First off people these days are very open and trusting when it comes to giving their information to others over the internet. Personally, I never think twice when I order something from a website or think to make sure that the company has software to protect my data. This article has made me think that perhaps I should be a bit more hesitant when giving my credit card number out. Secondly, this is an issue that must be addressed because it is not something that will go away. The internet is a growing world. People rely on it to do daily business transactions more and more everyday. It is imperative that companies figure out a way to ensure customers that their information is secure.
I foresee a few problems that could arise for companies as a result of this law. First off, it is costly to protect all forms of incoming information. The article states that the Massachusetts government predicts that a small company will need to spend an estimated $3,000 down payment on top of a $500 a month to obey new regulations. This money will have to come out of the company owners pockets and could cause financial issues. Another issue is that people are protected by the law if it exists in their state; even if it does not exist in the state that there information is being giving to. Companies that do business all over the United States will need to comply with these laws even if they do not exist in the state which they are based. In layman’s terms this means the majority of large companies will have to purchase security technology in preparation for these laws being passed. Lastly, the law created a liability that holds companies accountable for not protecting sensitive information. As Ms. Grant stated in the article, these new laws may force companies to “reprioritize projects” which can be a nuisance but she also agrees that it does need to be done.
I fully support this law. The internet is an essential aspect of many people’s lives and it should be a safe place where information is exchanged freely. Customers should feel at ease that companies have their best interest in mind. I am surprised that a law is even needed because I would expect any respectable company would want to protect their customer’s information.
I think this is serious issue for a few reasons. First off people these days are very open and trusting when it comes to giving their information to others over the internet. Personally, I never think twice when I order something from a website or think to make sure that the company has software to protect my data. This article has made me think that perhaps I should be a bit more hesitant when giving my credit card number out. Secondly, this is an issue that must be addressed because it is not something that will go away. The internet is a growing world. People rely on it to do daily business transactions more and more everyday. It is imperative that companies figure out a way to ensure customers that their information is secure.
I foresee a few problems that could arise for companies as a result of this law. First off, it is costly to protect all forms of incoming information. The article states that the Massachusetts government predicts that a small company will need to spend an estimated $3,000 down payment on top of a $500 a month to obey new regulations. This money will have to come out of the company owners pockets and could cause financial issues. Another issue is that people are protected by the law if it exists in their state; even if it does not exist in the state that there information is being giving to. Companies that do business all over the United States will need to comply with these laws even if they do not exist in the state which they are based. In layman’s terms this means the majority of large companies will have to purchase security technology in preparation for these laws being passed. Lastly, the law created a liability that holds companies accountable for not protecting sensitive information. As Ms. Grant stated in the article, these new laws may force companies to “reprioritize projects” which can be a nuisance but she also agrees that it does need to be done.
I fully support this law. The internet is an essential aspect of many people’s lives and it should be a safe place where information is exchanged freely. Customers should feel at ease that companies have their best interest in mind. I am surprised that a law is even needed because I would expect any respectable company would want to protect their customer’s information.
WiMax: Baltimore is the first city to get Sprint wireless broadband service
A few weeks ago Sprint launched a new revolutionary broadband wireless service, and Baltimore is the first city to have this technology. WiMax is considered a 4G, 4th generation, technology that significantly improves upon the new 3G, 3rd generation, iphone and current Wi-Fi capabilities. Right now Wi-Fi has a range of up to 150 feet indoors and 300 feet outdoors, while WiMax as a steady range of 6 miles inside or outside. It allows customers to move large data files such as movies, to your computer. The actual
hardware is about the size of a coffee maker and has a wireless design so you can carry it easily
around your house or office. There is also a "tablet" which looks slightly bigger then a side ways
sliding cell phone, and a laptop. The download speed can be up to 4 megabits per second and
upload speeds of up to 3 megabits per second. The actual technology allows for a fatter "pipe"
in a mobile environment getting rid of slow downloading of large files and eliminating crowded
networks that we all experience with Wi-Fi. In short WiMax enables you to have a conference
call, be looking at blueprints and share them all the same time at real time speed. Or watch
two movies at once, a father can even bring his tablet to his sons soccer game and watch Monday
Night Football in real time while cheering on his kid. Baltimore is the first city to have this
technology but the goal of WiMax is to connect 140 million people in the U.S. by the end of
2010. In my opinion this will revolutionize the business world, making every business activity
that much easier and almost eliminating the limitation of inconsistent wireless service. Having
3G technology just become available to all and already having 4G technology available to some,
is a testament to how quickly our resources are evolving. Which makes you wonder... what else
will we be able to do in the future?
3D Imaging Spreads to Fashion and Beyond
3D imaging and computer-aided design are changing the way certain industries function. In fashion, it is cutting down the time it takes to create prototypes and get them on the runway, enabling designers to create many more garments. It also allows them to create entire lines before buying any fabric. In the healthcare industry, it is allowing professionals like dentists to create crowns for teeth. As of now, this technology is very expensive for a business, with one scanner costing around 35,000 dollars. This price, however, is on the downslide due to increased number of players in the market. More companies are starting to offer 3D and computer-aided design solutions and eventually, the price will become affordable for even small businesses. These solutions enable quick turnaround on projects, offering time and cost savings. The technology for 3D design has been around for some time, but has been growing in popularity as of late due to the advances in computer graphics. The ability to view minute details has been increased, making it worth while for many industries.
A major problem with the technology is its complexity. The average computer user would have not the slightest clue as to how to go about using it. To become proficient, one needs thorough training. Some companies such as Electronic Arts, a video game company, are attempting to make more user friendly systems. In their new game, Spore, the gamer is able to create the monsters that will be found in the game. This offers a competitive advantage over other, less interactive games. Technology like this will spread through the entire gaming system and has applications in the virtual world of Avatars.
With the growing popularity of virtual worlds, body scanning has the potential to grow even further. As more and more people participate in these worlds, the desire for a character likeness to the real world will undoubtedly increase. Still a luxury item due to its price, body scanning will become widespread in use when the prices become more affordable.
This technology is also finding its way into the arena of Architecture. Computer animated design allows for models to be built, viewed, and tested on the computer. The designer can go in and dissect each part of his creation, and make changes quickly. The program also allows for the three dimensional image to be viewed from any desired angle. If a visually striking piece is the goal of the designer, it is made much easier by computer-aided design.
This technology has boundless opportunity in the world of tomorrow. With the push for green technology, computer animated design will allow for the creation of a project without the use of any precious raw materials. Its potential in the biotechnology industry is also pronounced. Compounds can be created and simulated without ever actually touching the substances. No money will be spent on testing, and more lives will be saved due to the decrease in time it will take to create new medicines for patient use.
A major problem with the technology is its complexity. The average computer user would have not the slightest clue as to how to go about using it. To become proficient, one needs thorough training. Some companies such as Electronic Arts, a video game company, are attempting to make more user friendly systems. In their new game, Spore, the gamer is able to create the monsters that will be found in the game. This offers a competitive advantage over other, less interactive games. Technology like this will spread through the entire gaming system and has applications in the virtual world of Avatars.
With the growing popularity of virtual worlds, body scanning has the potential to grow even further. As more and more people participate in these worlds, the desire for a character likeness to the real world will undoubtedly increase. Still a luxury item due to its price, body scanning will become widespread in use when the prices become more affordable.
This technology is also finding its way into the arena of Architecture. Computer animated design allows for models to be built, viewed, and tested on the computer. The designer can go in and dissect each part of his creation, and make changes quickly. The program also allows for the three dimensional image to be viewed from any desired angle. If a visually striking piece is the goal of the designer, it is made much easier by computer-aided design.
This technology has boundless opportunity in the world of tomorrow. With the push for green technology, computer animated design will allow for the creation of a project without the use of any precious raw materials. Its potential in the biotechnology industry is also pronounced. Compounds can be created and simulated without ever actually touching the substances. No money will be spent on testing, and more lives will be saved due to the decrease in time it will take to create new medicines for patient use.
Touch Screen Phenomenon
The use of touch screen technology is a fairly new idea in our world. Whether it is remote controls, lighting fixtures, or phones, the idea of touch screens have revolutionized the way products are being made in today's economy. The newest use of this technology can now be found on another everyday product, your laptop. Hewlett-Packard are in the process of making and finishing the first ever touch screen laptop. It is due to come out by the end of this year.
This isn't the first time that computers have been made with this touch screen technology, but it will be the first time that it will be available on a laptop. One may question the necessity of having a laptop which will have this touch screen technology. I certainly do. What is the point of making a laptop touch screen? The use of the mouse makes this function seem absolutely pointless. Even if the laptop does not operate with an independent mouse, the touch mousepad that all computers have certainly do the job that the touch screen ability will give you. The only reason that I can see for the touch screen is basically for pure economic purposes. The fad that has been created with the touch screen ability of the Iphone or any phone like it has given companies like Hewlett Packard the idea that they can capitalize with other touch screen inventions. The touch screen ability will allow H-P to be able to sell the same computers, in essences, for much more money simply because of this new feature. I can't blame them for capitalizing on this because well it will help them immensely with profits. And that it the next point I would like to make about this new technology, the price.
Based off of the pricing of other technologies that use the touch screen technology verses their competitors, I can only imagine what the price of these new laptops will be. I know for most people with the Iphone, it was not affordable. I assume that this will be the case with the touch screen laptops. This computer will be probably be attainable by the same class of people that could afford the Iphone. Although the computer will be purchased by those same type of people, I do not doubt the fact that it will be immensely popular in our country.
I do question whether this first batch of computers will be fully functionally or run at the full capability in which they are intended. The article that I have seen this story from made it seem as if the computer is being rushed to the shelves for the upcoming holiday season because of the lack growth in the computer industry and the struggling economy. If I were H-P, I wouldn't necessarily rush this product out just for the holiday season. Perception of a new product is based off its earliest products and if they flop in the quality then it begs the question will this technology for H-P ever catch in the market?
Touch Screen laptops, can it work? It probably will. Is it a necessity? Probably not. But hey, in the country we live in does that really matter?
YouTube's New Advertisement Possibilities
Over the next two years, YouTube is expected to make a real impact on parent company Google. The user operated website was purchased by Google back in 2006 for $1.65 billion and is expected to earn $200 to $250 million this year, a small percentage of Google’s revenue. The site plans on increasing revenue with a new advertisement scheme, full-length video pacts with CBS Corp, and a budding expenditure into e-commerce.
The main focus in YouTube’s new advertisement format should be ensuring the satisfaction of the users. Since the site in operated mainly by the public, to develop a plan that disrupts the ease of user to user communication can only halt the growth of YouTube. The site definitely needs to strategize in terms of developing a new advertizing set up. Unlike videos up on television channel sites and news sites, YouTube is run by the users and the same advertisement schemes that work for ABC.com or msnbc.com will not impact YouTube in the same way. ABC.com breaks up its videos with advertisements and has an ad before the video begins. But for the average YouTube video, a thirty second ad is an insufficient promotional technique since the videos on the site are usually just two to ten minutes long. These thirty second spots do not seem to be compatible with the users of the site. Many users have no interest in watching thirty seconds before a 120 second video, and discourage them from using YouTube. Pre-roll ads have the users abandoning their intended videos more than half the time.
YouTube needs to become creative in its advertizing set up to prove to Google that the site was a worthwhile purchase. All of this needs to be done while still keeping the users of YouTube content with the site and encourage more growth. While the full length video deal the website has created with CBS has proven advantageous, the third party management disturbs the traditional user operated format that YouTube became famous for. CBS sticks to the tactics of its own video advertisement setup, similar to ABC’s, and plays pre-roll, mid-roll, and post-roll ads throughout past series like Beverly Hills 90210. While the revenue acquired from full length videos is shared with YouTube, the deal separates itself from the YouTube of pirated and homemade videos.
One new ad format YouTube began to implement is in-video ads. The ads are displayed during relevant videos with text moving across the bottom of the video. The abandonment rate for in-video ads in a mere ten percent, but the actual use of the rolling ads is also only ten percent. The ads are eighty percent transparent, but their presence has some users upset. YouTube is meant to be a place for the general public to put up videos and communicate with one another. With the pressure from Google for growth, YouTube needs to allocate the proper space for ads while still maintaining the same user oriented face that it began with.
The main focus in YouTube’s new advertisement format should be ensuring the satisfaction of the users. Since the site in operated mainly by the public, to develop a plan that disrupts the ease of user to user communication can only halt the growth of YouTube. The site definitely needs to strategize in terms of developing a new advertizing set up. Unlike videos up on television channel sites and news sites, YouTube is run by the users and the same advertisement schemes that work for ABC.com or msnbc.com will not impact YouTube in the same way. ABC.com breaks up its videos with advertisements and has an ad before the video begins. But for the average YouTube video, a thirty second ad is an insufficient promotional technique since the videos on the site are usually just two to ten minutes long. These thirty second spots do not seem to be compatible with the users of the site. Many users have no interest in watching thirty seconds before a 120 second video, and discourage them from using YouTube. Pre-roll ads have the users abandoning their intended videos more than half the time.
YouTube needs to become creative in its advertizing set up to prove to Google that the site was a worthwhile purchase. All of this needs to be done while still keeping the users of YouTube content with the site and encourage more growth. While the full length video deal the website has created with CBS has proven advantageous, the third party management disturbs the traditional user operated format that YouTube became famous for. CBS sticks to the tactics of its own video advertisement setup, similar to ABC’s, and plays pre-roll, mid-roll, and post-roll ads throughout past series like Beverly Hills 90210. While the revenue acquired from full length videos is shared with YouTube, the deal separates itself from the YouTube of pirated and homemade videos.
One new ad format YouTube began to implement is in-video ads. The ads are displayed during relevant videos with text moving across the bottom of the video. The abandonment rate for in-video ads in a mere ten percent, but the actual use of the rolling ads is also only ten percent. The ads are eighty percent transparent, but their presence has some users upset. YouTube is meant to be a place for the general public to put up videos and communicate with one another. With the pressure from Google for growth, YouTube needs to allocate the proper space for ads while still maintaining the same user oriented face that it began with.
Sunday, October 26, 2008
The Internet does NOT change everything
Information Technology. Two single words that meant to change our lives. We live in the age of Information. Things are moving so fast that we, the new generation, can barely co-op. Internet. A huge technological chapter. An enormous innovation. The mean that has set new standards in communication, education and businesses among others. Users located in the 4 corners of the world have now the chance to discuss, exchange opinions about any possible issue or even see each other with the help of a web-cam. No-need for expensive phone calls. No-need for stamps and envelopes thanks to the electronic mail. Anyone with internet access can have these things, and now people are suggesting that the internet may take over education for college students and be a main source, instead of kids learning on campus.
The internet has created a world without borders consumers can purchase goods from around the world by going online and comparison shop for whatever he or she wishes, it could be a car, clothes, or a boat, and make a purchase. Once a purchase is made the items you received through the mail are tangible. Meaning you can interact with your products for example; you can wear your clothes, drive your car, and sail in your boat. What about services goods? The intangible things you love as well. Can you buy a service online? The answer is yes. You can now go online do your banking, see a concert, see an art exhibit, watch a movie, and the list goes on. What I found interesting is online education. You can go to grade school, High school, get your GED, undergraduate degree, master’s degree, even your PhD. E-commerce has changed the future of may services, especially education.
This article caught my attention because after all computers and Internet are main sources in our everyday lives. This article comes from the Wall Street Journal, and I think it is something that we should really think about. With all of these virtual worlds and the social networking sites becoming so popular, it is scary to even think that colleges might eventually all be online! Coming to college is important not just for academic reasons but it also enables you to grow as a person because you learn responsibility, taking care of yourself, managing money, just to name a few, and by earning your college degree online would take away from that and honestly not benefit you in the future.
It ponders upon the question of if the future of educations lies online. For online education to become mainstream is kind of a depressing thought because some say it is such a crappy experience. You don’t interact with anyone else but yourself. The article goes on to quote, “the bottom line is that learning online is a soul- destroying experience. It really, really stinks. It’s always second best to face to face learning.” This article really makes you stop and think about the future and could colleges really go virtual? Would it be the same or would it be better. Thankfully the educators in the article think that it wont happen, but never say never.
This article can be found at:http://kmi.open.ac.uk/people/marc/wsj/index.html
Saturday, October 25, 2008
Phishing Attacks on eBay and PayPal Users
The article, "Gmail uses DomainKeys to lock out eBay Phishing Attacks," is about the common fraudulent emails and phishing attacks most members of eBay and PayPal are well aware of. The new use of DomainKeys authentication technology is going to produce a dramatic reduction in scam emails that a lot of members of eBay and PayPal in particular, as well as many other companies, receive in their Gmail accounts. Spam is the term used for an unsolicited e-mail and is often referred to as junk mail. Spam is usually sent indiscriminately to hundreds or thousands of e-mail mailboxes simultaneously. A tactic that is commonly used by phishers is the spoofing of source addresses in emails; the new technology of DomainKeys is geared to uncover this. eBay and PayPal will be required to include a proper signature on their emails, otherwise the email will be undeliverable.
I think this is an excellent idea for any company out there to invest in. One of the worst things about having your email accounts is the amount of spam you can receive in just one day. With the new DomainKeys technology, there will be a huge decrease in the amount of spam you receive in your email account. Usually when people receive an email from a company that they know about or have purchased from before, they will automatically just open the email without thinking twice about it. Just opening one email could be making your computer very susceptible to viruses and your information. With this new technology, instead of being so reluctant to open an email, you will be much more trusting that it is in fact a legitimate email from someone or someplace you know.
Some of the drawbacks of the DomainKeys technology is that it is, as of right now, only being offered to Gmail and Yahoo account holders. There are so many other types of accounts (work, school, other personal accounts etc.) that are susceptible to just as much spam, if not more. Also, so far, only eBay and PayPal have signed up to be a part of this. If every company out there began using DomainKeys technology, spam may eventually become non-existent, but that still is a very long time away. Next, the use of the proper signature on each email that eBay and PayPal sent would be extremely important because without it, the email would never be delivered. eBay or PayPal may think that they had sent an email to their customers and not even realize that it was never sent because they didn't add the signature at the end, which could end up causing some big problems for either or both companies.
http://www.theregister.co.uk/2008/07/10/domainkeys_phish_filter/
http://www.lab.ie/FAQs/DefinitionofTerms/
Is Anything Still Private on the Internet?
One of the most prevalent issues in the industry of E-commerce today is privacy. Many of us like to think that when we make an online transaction that our personal information is handled securely and only used by the company with which we have made our transaction. Unfortunately, most consumers do not realize that personal information is being sold to advertising companies to market products that the company thinks consumers would be interested in based upon their history of purchases.
In this article, from the New York Times, discusses a company called Acerno. Acerno has been in business for almost three years and has managed to keep itself under the radar of most online shoppers even though it has files on 140 million American consumers. This firm gathers its information from 375 online stores, which include among others, eHarmony, Spiegel and Video Professor. Acerno not only tracks the products that consumers purchase but also what they read about. They then take this information and puts ads on more than 400 websites for different marketing companies.
Acerno, which was just acquired by Akamai, a website that helps transmit images and video to Internet users for $95 million, has collected data on the vast majority of online American consumers. Yet somehow, the company maintains that they are in no way violating the privacy of the consumers. They say that they do not track people based upon name, but instead they assign each consumer an identification number and place a cookie in the users browser. They also say that they only record the general category of the consumer's purchase so that it is not item specific. They are able to get away with this under the comparatively loose American privacy regulation. The privacy framework of the US is based upon a policy called "notice and choice" which allows firms to gather and use information so long as they tell people what they are doing and give the consumer the option to say no.
Information about the distribution of personal information can be found in the private policy agreements that no one ever reads. Even if someone wanted to get information about the private policy of the site that they were using, they would have to wade through a sea of what the author of this article calls "weasel words, distractions, jargon and over-generalizations." Even if consumers realized what was happening with their information, many would not even know what to do to get themselves off of these lists and their information off of these databases.
After reading this article, it is hard to believe that companies like Acerno can get away with the types of things that they do. This company, as well as others, takes consumers personal information from a wide variety of sites and then uses that information to market products on 400 other websites without any legal consequences. The worst part, in my opinion, is that the companies try to hide what they are doing in ridiculous private policy agreements that they know no one reads. If companies are going to engage in these practices, they should make them much more visible and make it easier for people to remove themselves from Acerno’s files. Although I’m sure that this upsets many consumers, I believe that most simply want to pretend that it isn’t happening, proceed with their online transaction and then keep their fingers crossed that nothing bad happens to their information.
Thursday, October 23, 2008
Ben & Jerry's chills ice cream - and the planet.
When i read this head line, i thought to myself," What does this have to do with companies and technology"? After i read this article i then thought, "GENIUS"!
This article talks about how Ben & Jerry's is making a global and bold move in how we know "refrigeration". Typical refrigerators that keep ice cream cold in ice cream stores, do more than keep our ice cream from melting. They release Hydroflurcarbons (HEC's), which are potent greenhouse gasses and are actually adding to global warming. Greenpeace blames F-gases for about 16% of man-made global warming. Ben & Jerry's has stepped up to the plate as the ice cream company to change this simple but costly change and have committed themselves to phasing out HFC's . The have already started switching from old cooling machines to NEW coolers that are (HEC) free. This is a very costly technological adventure, but very necessary. Ben & Jerry's estimates it could convert more than 100,000 ice cream cabinets in 8 to 10 years depending on the EPA. Right now the EPA has approved Ben & Jerry's to test up to 2,000 freezers, which is only a fraction of the number they need to make this "new cooling process" a reality in the near future. Ben & Jerry's said. "If we get the approval from the EPA, we will roll them out in large numbers". This sounds like a long time, but think about how many ice cream places there are in the United States 8 to 10 years is pretty quick. I think this is a big technological step for all ice cream companies/stores all over. I mean its not some big headline news from like apple releasing a new gadget that will make them $$$$ lots of money. This on the other hand actually costs the company money, but helps everyone. I mean they didn't answer the question of how to fit more bandwidth, more memory, make something smaller or more compact, or how to make things easier for someone. They answered the question of how to keep our ice cream cold, with out warming the planet. That's huge in the technology field. Before this invention, the big thing was "smart" vending machines that learn how to cool drinks only at times when customers want them. Those in office buildings, for instance, power down over night, saving electricity and reducing emissions. Even though it will cost Ben & Jerry's alot of money, they will earn them "doing good things" points with their customers which in return turn in to a big increase in sales for them because who wouldnt want to buy from the company who revolutionized the standard for cooling ice cream. So far this looks like a very optimistic plan for the ice cream industry. But who knows, in an attempt to solve one environmental problem another can become apparent to the world. This is the problem we face everyday, but with companies like Ben & Jerry's taking the initiative at least we can say our future in ice cream technology looks bright,...or in this case cold!
Apple and Xerox: A Match Made in Heaven
I was browsing the apple website and stumbled across an article about how Xerox was using Apple technology to reduce their service costs to their customrers. One of Xerox's high end products is a printer called DocuPrint. DocuPrint is an extremely fast printer that can spit out bound copies of large documents. For example, it can print and bind the entire work of Shakespeare in 20 minutes. Like most copy machines, the DocuPrint copier breaks down occasionally and since it is such a sophisticated machine, it is hard to fix. Xerox has service technicians that can report to all DocuPrint sites relativelty quickly. The problem that Xerox encounters is when a servie technician cannot fix the problem. When this happens, a more qualified technician needs to be sent out to the site. The article talks about how some of these technicians will travel for days and fix the problem in less than an hour. This stans to be very inefficient. Xerox looked to use of the Apple iChat AV application to solve this problem. The qualified tyechnicians can view the machine through the iSight and tell the lower level technician how to fix it. It saves a lot of time and money.
In my opinion, this seems like a marketing campaign for Apple. They are making a public statement on how useful Apple technology can be. This is an attempt to make Apple look more business friendly. The business world is dominated by systems running Microsoft's Windows. In recent years, Apple has a lead a marketing to campaign targeted at households. Their commercials make Macs look easy and fun to use in the home. This is one way that Apple is trying to expand their business base. If businesses begin to use more Apple products, Apple can potentially overtake the market share in the business computer industry. Apple wants the competitve advantage in business world that is predominantly Microsoft.
In my opinion, this seems like a marketing campaign for Apple. They are making a public statement on how useful Apple technology can be. This is an attempt to make Apple look more business friendly. The business world is dominated by systems running Microsoft's Windows. In recent years, Apple has a lead a marketing to campaign targeted at households. Their commercials make Macs look easy and fun to use in the home. This is one way that Apple is trying to expand their business base. If businesses begin to use more Apple products, Apple can potentially overtake the market share in the business computer industry. Apple wants the competitve advantage in business world that is predominantly Microsoft.
Drunk E-mails
Have you ever done something while you were intoxicated that you later regretted the following morning? For those of you that have said yes, I am sure it has involved things done through text messages, phone calls, e-mails, etc. There is good news, Google is taking measures into their own hands. Google has created a setting under g-mail, called Mail Goggles, which will allow users to take preventative measures against drunk messaging. It is named Mail Goggles after the phrase 'beer goggles'. When a user wants to send a e-mail, normally the setting kicks in at night, he or she will have to solve a few math problems before being allowed to send the e-mail. Google feels that if you are able to solve a few simple math problems then you are considered sober. The article can be found at http://www.cnn.com/2008/TECH/biztech/10/07/google.goggles.ap/index.html.
I feel that what Google is doing is a great idea but in reality is going to do little in preventing people from saying things which they will later regret. If a person wants to respond to or construct an email to a person, like an ex-girlfriend, and fails the test under the g-mail account, they will simply find other means of messaging such as other e-mail accounts, text messaging, phone calls, etc. Also, if a person does not solve the simple math problems when prompted by g-mail, they can simply go into their settings and turn off the preventative measure. Again, it is a great idea but it has too many ways around it around it to be reasonable in thinking that someone will not message something which they will later regret.
I feel that what Google is doing is a great idea but in reality is going to do little in preventing people from saying things which they will later regret. If a person wants to respond to or construct an email to a person, like an ex-girlfriend, and fails the test under the g-mail account, they will simply find other means of messaging such as other e-mail accounts, text messaging, phone calls, etc. Also, if a person does not solve the simple math problems when prompted by g-mail, they can simply go into their settings and turn off the preventative measure. Again, it is a great idea but it has too many ways around it around it to be reasonable in thinking that someone will not message something which they will later regret.
Wednesday, October 22, 2008
Twitter: does it help or hurt a business image?
The IT article that i chose to use was found on BusinessWeek.com, and was entitled: "How Companies Use Twitter to Bolster Their Brands." After reseaching what Twitter was, i found that it was a mircroblogging service that was established in March 2007. This online service allows people to send updates of what their doing (up to 140 words) to groups who've signed up to "follow" their messages. These updates, also known as tweets, could be changed multiple times per day. This new technology reminded me of away messages found on AOL Instant Messager, and the status updates found on Facebook.
One might wonder what does mircoblogging and Twitter have to do with IT? My guess is that they use the private information from consumers to advance their business's image. How do they do that? Whenever someone posts an update about what they're currently doing, if the "tweet" contains a specific brand name, that company can read their tweet and respond. Well-known companies are now beginning to use the information that users post to "follow" what customers say about their brands. Twitter even allows company representives to respond to them. Companies such as Jet Blue, Comcast, Dell, General Motors, H&R Block, Kodak, and Whole Foods Market. use this innovation to repsond to their customers on certain issues. For example, the respond to questions, complaints, and comments that a consumer writes about their company on Twitter.
Twitter has gotten skeptical reviews from users; some say that it's an excellent way to keep in touch with friends and family, but other think its creepy that companies can track what they're saying as well. As a consumer of many of the brands listed above, I would have to agree with some users and say that the idea of Twitter is a little creepy, and invasive. When i post an update on myself online, I expect only the people I invite to see it to read it, or even respond to it. I don't believe that just because a company's name is mentioned that they have the right to repsond to anything i may say. For example, if i say that i am currently out of the house running a few errands at Whole Foods Market within 10 seconds Whole Foods will respond to that tweet maybe asking me what i am looking to purchase, or make a suggestion on a new product they are offering.
Companies are optimistic about using Twitter because they believe it will help them with serving their customers better. And because Twitter is free, it keeps operationg costs down and is a potential to add-value to the company name. Although it seems like a win-win situation for companies, I am still not convinced that this is an appropriate way to reach their customers. As a Business major, it is completely understandable why a company would work so hard to help manage their name brands. Yet, i do not believe that brand management should be weighed higher than a consumers privacy.
http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm
http://twitter.com/help/aboutus
http://www.businessweek.com/technology/content/sep2008/tc2008095_701983.htm
One might wonder what does mircoblogging and Twitter have to do with IT? My guess is that they use the private information from consumers to advance their business's image. How do they do that? Whenever someone posts an update about what they're currently doing, if the "tweet" contains a specific brand name, that company can read their tweet and respond. Well-known companies are now beginning to use the information that users post to "follow" what customers say about their brands. Twitter even allows company representives to respond to them. Companies such as Jet Blue, Comcast, Dell, General Motors, H&R Block, Kodak, and Whole Foods Market. use this innovation to repsond to their customers on certain issues. For example, the respond to questions, complaints, and comments that a consumer writes about their company on Twitter.
Twitter has gotten skeptical reviews from users; some say that it's an excellent way to keep in touch with friends and family, but other think its creepy that companies can track what they're saying as well. As a consumer of many of the brands listed above, I would have to agree with some users and say that the idea of Twitter is a little creepy, and invasive. When i post an update on myself online, I expect only the people I invite to see it to read it, or even respond to it. I don't believe that just because a company's name is mentioned that they have the right to repsond to anything i may say. For example, if i say that i am currently out of the house running a few errands at Whole Foods Market within 10 seconds Whole Foods will respond to that tweet maybe asking me what i am looking to purchase, or make a suggestion on a new product they are offering.
Companies are optimistic about using Twitter because they believe it will help them with serving their customers better. And because Twitter is free, it keeps operationg costs down and is a potential to add-value to the company name. Although it seems like a win-win situation for companies, I am still not convinced that this is an appropriate way to reach their customers. As a Business major, it is completely understandable why a company would work so hard to help manage their name brands. Yet, i do not believe that brand management should be weighed higher than a consumers privacy.
http://www.businessweek.com/technology/content/sep2008/tc2008095_320491.htm
http://twitter.com/help/aboutus
http://www.businessweek.com/technology/content/sep2008/tc2008095_701983.htm
Google Transit
Already available online, the new program called Google Transit acts as a new source of information for business commuters. The article announces the partnership between Google and the MTA. While the article focuses on the improvements of public transportation in New York City, Google Transit is also up and running in Chicago, San Diego, Burbank and Orange County according to an article by Zach Behrens called “Will Metro and Google Transit Ever Happen?” in the Los Angeles News online. Even loading the Google transit page shows the vast coverage it has across the globe.
Google Transit is a new way commuters can quickly plan a trip and use their time more efficiently. The information provided in the program includes walking, bus, subway, and rail system data. All the information is updated daily and focused for the public to avoid the stress of traveling.
In my opinion, the new program in Google is brilliant. Each year Google’s main site has grown and offered more and more useful tools. Now, as Governor Patterson in New York said, “it is a truly innovative marriage of information and infrastructure.” Google Transit is connecting more businessmen and women to the Internet, and still including the old ways of traveling. While this is nothing like having a business meeting over the Internet, I believe it is just as important. In essence, the use of maps is becoming minimal. The Internet has been the new source of information for a long time now, but it does not stop growing. Google is replacing paper maps, especially when the Internet can be easily accessed on cell phones and computers. Not too mention the Google services are free to the public. And in the article, it pointed out that the partnership of MTA and Google does not cost the taxpayers anything. At the same time, MTA welcomes the new program because their revenue increases as more commuters use the train or subway as Google makes them easier to use.
As more travelers are being educated on the public transit systems, I believe the city and companies within are benefited in several ways. First, Google Transit sends you to the necessary sites in order to book your trip. Most companies have assistants to book trips for their employees. Whether the assistant or commuter is booking it, both employees can do so quickly and therefore increase the work flow of their day. Second, the city's transit systems will run more smoothly as travelers known where they need to go already and are not slowed down by a messy travel plan. Lastly, if more people are using public transportation, hopefully the tension of heavy traffic and increased emissions from cars will decrease.
I have always supported Google and what it has to offer. In turn, I am happy to know that the MTA has acknowledged the usefulness of Google. The article written by Zach Behrens questions if Google Transit will cover the LA area. At the rate that Google is growing, there is no doubt in my mind that it will soon happen for LA too.
http://www.hvpress.net/news/126/ARTICLE/5288/2008-10-01.html
http://laist.com/2008/10/02/will_los_angeles_google_transit_eve.php
Google Transit is a new way commuters can quickly plan a trip and use their time more efficiently. The information provided in the program includes walking, bus, subway, and rail system data. All the information is updated daily and focused for the public to avoid the stress of traveling.
In my opinion, the new program in Google is brilliant. Each year Google’s main site has grown and offered more and more useful tools. Now, as Governor Patterson in New York said, “it is a truly innovative marriage of information and infrastructure.” Google Transit is connecting more businessmen and women to the Internet, and still including the old ways of traveling. While this is nothing like having a business meeting over the Internet, I believe it is just as important. In essence, the use of maps is becoming minimal. The Internet has been the new source of information for a long time now, but it does not stop growing. Google is replacing paper maps, especially when the Internet can be easily accessed on cell phones and computers. Not too mention the Google services are free to the public. And in the article, it pointed out that the partnership of MTA and Google does not cost the taxpayers anything. At the same time, MTA welcomes the new program because their revenue increases as more commuters use the train or subway as Google makes them easier to use.
As more travelers are being educated on the public transit systems, I believe the city and companies within are benefited in several ways. First, Google Transit sends you to the necessary sites in order to book your trip. Most companies have assistants to book trips for their employees. Whether the assistant or commuter is booking it, both employees can do so quickly and therefore increase the work flow of their day. Second, the city's transit systems will run more smoothly as travelers known where they need to go already and are not slowed down by a messy travel plan. Lastly, if more people are using public transportation, hopefully the tension of heavy traffic and increased emissions from cars will decrease.
I have always supported Google and what it has to offer. In turn, I am happy to know that the MTA has acknowledged the usefulness of Google. The article written by Zach Behrens questions if Google Transit will cover the LA area. At the rate that Google is growing, there is no doubt in my mind that it will soon happen for LA too.
http://www.hvpress.net/news/126/ARTICLE/5288/2008-10-01.html
http://laist.com/2008/10/02/will_los_angeles_google_transit_eve.php
Tuesday, October 21, 2008
Brightstorm
My article deals with a brand new startup company called Brightstorm. Brightstorm is an entirely web-based company that offers online classes that range from high school to college prep classes. The classes are taught via video casts from their website, are $49 each, and consist of 15-20 classes of 15 minutes each.
Obviously this technology is not new. The University of Phoenix, and many others, is an entirely online university which offers college courses straight from the computer. Other colleges have implemented ‘hybrid’ courses, where students physically go to class once a week, and meet online the rest of the time. Brightstorm is different, however, in that they aren’t a fully operation high school or college. Instead, they just offer cheap, informative courses for no credit, which is brilliant.
Paying money for education that doesn’t give you credit seems like a scam, until you look at it from a different point of view. By running an online website, the company only has to pay its teachers once to do each lecture, and by only having to pay for the website, Brightstorm is able to avoid all the physical costs incurred by running a school. The lack of costs is relayed back to the customers in the form of cheap prices (only $49 a course).
Why would someone pay for classes that don’t offer any sort of credit? Originally I thought the same thing, until you look at the cost of $49 relative to college and high school costs. In order to get into a good high school, you must either pay high taxes of a wealthy town, or pay tuition of a private school. At the same time, when you attend one of these schools you are most likely learning math and English that is on the SATS early (freshman or sophomore year) and therefore need a refresher before the SATS, which many times means your parents are paying high costs for SAT tutoring. If you don’t go to a good high school, then taking these classes online can help fill in holes in the curriculum that your teachers might have missed. Of course the reason SAT prep classes are expensive is because getting a higher grade on the SAT can save you significant money on college tuition while getting you into better colleges, which can translate into you becoming more financially successful in the future.
At Loyola, each course we take is approximately $3,500. What if you could take a $49 course online (where most young people are comfortable and would want to) before you took it in college for credit? Could you get an A- instead of a B? That’s a .66 GPA difference. Not to mention that class is being taught by former engineers, authors, actuaries, etc. who are paid well and care about what they’re doing. The online classes are only 15 minutes so they keep your attention and enable you to be an active learner.
I’m not saying you should quit high school or college to go take these courses, but they do give you another option that you could use them in addition to school, not a replacement. And for $49, why not take one at the end of the 4 month college summer? It makes sense, and further proves that the world is flat.
http://bits.blogs.nytimes.com/2008/10/21/start-up-at-the-intersection-of-education-and-technology/
http://www.brightstorm.com/
Obviously this technology is not new. The University of Phoenix, and many others, is an entirely online university which offers college courses straight from the computer. Other colleges have implemented ‘hybrid’ courses, where students physically go to class once a week, and meet online the rest of the time. Brightstorm is different, however, in that they aren’t a fully operation high school or college. Instead, they just offer cheap, informative courses for no credit, which is brilliant.
Paying money for education that doesn’t give you credit seems like a scam, until you look at it from a different point of view. By running an online website, the company only has to pay its teachers once to do each lecture, and by only having to pay for the website, Brightstorm is able to avoid all the physical costs incurred by running a school. The lack of costs is relayed back to the customers in the form of cheap prices (only $49 a course).
Why would someone pay for classes that don’t offer any sort of credit? Originally I thought the same thing, until you look at the cost of $49 relative to college and high school costs. In order to get into a good high school, you must either pay high taxes of a wealthy town, or pay tuition of a private school. At the same time, when you attend one of these schools you are most likely learning math and English that is on the SATS early (freshman or sophomore year) and therefore need a refresher before the SATS, which many times means your parents are paying high costs for SAT tutoring. If you don’t go to a good high school, then taking these classes online can help fill in holes in the curriculum that your teachers might have missed. Of course the reason SAT prep classes are expensive is because getting a higher grade on the SAT can save you significant money on college tuition while getting you into better colleges, which can translate into you becoming more financially successful in the future.
At Loyola, each course we take is approximately $3,500. What if you could take a $49 course online (where most young people are comfortable and would want to) before you took it in college for credit? Could you get an A- instead of a B? That’s a .66 GPA difference. Not to mention that class is being taught by former engineers, authors, actuaries, etc. who are paid well and care about what they’re doing. The online classes are only 15 minutes so they keep your attention and enable you to be an active learner.
I’m not saying you should quit high school or college to go take these courses, but they do give you another option that you could use them in addition to school, not a replacement. And for $49, why not take one at the end of the 4 month college summer? It makes sense, and further proves that the world is flat.
http://bits.blogs.nytimes.com/2008/10/21/start-up-at-the-intersection-of-education-and-technology/
http://www.brightstorm.com/
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