Thursday, December 4, 2008

Are the video Glitches that are occurring with Apple and Netflix related?

Netflix and Apple have similar video players that are set up on top of tvs and enable users to watch online videos on their home tvs. In the past few weeks, both companies have been receiving complaints about the slow nature of the downloading process and the inconvenience that it is causing current users. It was almost simultaneously that both of these companies began receiving complaints. Roku, the maker of the Netflix video streamer, began receiving complaints the day before Apple TV did, on November 14, 2008.

Because it is extremely ironic and unlikely that these two events occurred without any parallel involvement or similarities, investigations into the two companies have been made to see what could have happened to both. After speaking to Roku, sources stated that the problems with streaming began occurring when Netflix was changing their content distribution network. Netflix uses many services such as Akamai for their content distribution network, which in-coincidentally so does Apple TV. Netflix does not blame the company though, and a spokesperson said that they have things that they need to work out within the company. As the article states, it is easy for these companies to blame their content distribution networks, but most commonly these problems are the result of a company’s own problematic servers or the disturbances in the back-end infrastructure.

I think that there really is some connection between these two mishaps in these video streamings because it is too ironic for these two large companies to have such similar problems within just days of each other. I think more investigation should go into this case in order to identify more similarities in the companies and what exactly could have caused these problems at the same time. I think there must be something deep within the core of these companies and their streaming processes that will give a better clue to why this has happened.

It is important to go further in depth into this problem because there are some very unsatisfied customers who are looking for the type of progress that they originally had when trying to watch their videos that they no longer have. It is extremely important for the companies too, so that they can keep their approval ratings high. Without high ratings, their companies will take a big hit. Apple TV and Netflix need to fix this problem, and maybe it would be good for them to collaborate and try to get to the bottom of this problem.

I found this article and its information at: http://news.cnet.com/8301-1023_3-10112759-93.html?tag=newsEditorsPicksArea.0

No comments: